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Media Relations: Nothing More Than PR’s Persuasion

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Potret Media Relations dalan Persepsi Wartawan dan Praktisi PR

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Personal Space in Social Media

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Penonton Televisi Tidak Pasif

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Teori Agenda Setting bilang, media massa memiliki kekuatan untuk menentukan informasi mana yang penting dan yang tidak penting untuk masyarakat. Saking kuatnya media, masyarakat gampang percaya dengan apa yang dikatakannya.

Gampangnya, kalau media massa bilang program adu bakat itu menarik, maka masyarakat akan senang menontonnya. Kalau perlu akan beramai-ramai mendaftar.

Teori jarum hipodermik bilang, masyarakat itu pasif. Kalau media menyuntikkan sebuah informasi, maka masyarakat akan menelannya bulat-bulat. Kalau televisi bilang bahwa si-A adalah koruptor, maka masyarakat akan mengatakan bahwa si A korupsi, tanpa melihat fakta hukum yang ada di persidangan.

Tapi…. pernahkah berpikir bahwa penonton televisi sebenarnya tidak sepasif yang kita kira?

Mas Gatot Triyanto (Direktur Pemberitaan Trans TV) pernah bercerita dalam salah satu kuliah di jurusan Penyiaran, Ikom, Paramadina tentang hal ini. Menurut Mas Gatot, sebuah program di Trans TV punya waktu tiga bulan untuk menunjukkan kinerjanya (baca: memperoleh share yang tinggi).
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Media Enterprises: Can We Trust The Owner?

By Ika Karlina Idris

There was a big news for Indonesia’s media professionals on November 2005: Star TV, a Hong Kong-based satellite and cable operator, will buy 20 percent of the national network ANTV. Strong resistances came from ANTV journalists, professional, media experts, journalist associations, and academia. They do not want Rupert Murdoch –the global media mogul—dominates Indonesian mass media. That was the first time I heard about Murdoch.

November 2005, I was a last year student in Department of Journalism at Padjadjaran University, Bandung. My lecturer always told me the basic principles of becoming a journalist: write the truth comprehensively and proportionally, loyal to the public interest, do the verification process, and be an independent among the sources. Later on, I realized that all of these teachings were “external factors”. I know more deeply about the “internal factors” when I worked as a journalist. The “internal factors” are owner interest and competency of the journalist.

Indonesia press gains its freedom when Indonesian people successfully toppled Suharto authoritarian regime in May 1998. For example, press institution does not need publication license anymore and the Department of Information was abolished. At the same moment, Indonesia has taken great strides with respect to media credibility since then: new state institutions have been established to oversee the media, such as the Press Council and the Indonesian Broadcasting Commission (Piper, 2009)¹. The establishment of new watchdogs instigates an argument that the press freedom remains threatened. In fact, the pressures now come from the media itself: the owners or the investors. There is a suspicion that the journalist is more afraid to them than to the government bodies or the existing regulators.

It is even worse, the media owners now own more than one type of media, or crossed ownership, from TV and radio to magazine, tabloid, and website. Several influential media groups in Indonesia are Kelompok Kompas Gramedia (KKG), Trans Corporation, Jawa Pos Group, Media Nusantara Citra (MNC), Lippo Media Group, Mugi Rekso Abadi Group (MRA), Bakrie Group, and Surya Paloh Media Group. Therefore, media owners can be very powerful in influencing the public opinion on many issues.

In Indonesia, and most likely in other countries as well, media owners are always trying to influence the editorial policies. There have been several cases that occurred in Indonesia: Sumut Pos (Jawa Pos Group) finally stop their critical writings about corruption in the Bank Sumut after receiving lucrative advertisements placement from the bank, censorship by the owner of RCTI and Okezone’s in November 2008 on the report of allegations of corruption in the administration system within the Ministry of Law and Human Rights², or Bakrie-owned media outlets have been used to promote the positive images of the handling of the mud flow disaster in Lapindo

The entrance of Star TV, Rupert Murdoch’s Asian broadcaster, to Indonesia in late 2005 could give the conglomerate a firmer foothold in Asia’s third most populous country at a time when the Indonesian television advertising market is booming. The wholly-owned subsidiary of Murdoch’s News Corporation had been scouting for some months for opportunities to buy a free-to-air network in Indonesia. But restrictions on foreign investment in Indonesia’s media have prevented the Star TV from a direct control of an Indonesian television network – it cannot acquire more than 20 percent of shares in the national media (Greenlees, 2005)³.
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Menjelajahi Baduy Bersama Bagol

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SEBUT saja nama Bagol pada penduduk Baduy dan mereka akan menerima Anda di rumahnya. Lelaki berkulit sawo matang, rambut kering panjang sebahu, dan perawakan sedang ini sudah seperti keluarga bagi penduduk Baduy Luar ataupun Baduy Dalam.

Orang Kanekes atau orang Baduy adalah kelompok masyarakat adat Sunda di wilayah Kabupaten Lebak, Banten. Sebutan Baduy merupakan sebutan yang diberikan penduduk luar kepada kelompok masyarakat ini, berawal dari sebutan para peneliti Belanda yang agaknya mempersamakan mereka dengan Badawi atau Bedouin Arab yang merupakan masyarakat yang berpindah-pindah (nomaden).

Sudah delapan tahun Bagol keluar masuk Baduy mengantarkan turis asing, domestik, ataupun peneliti. Mulanya, lelaki bernama asli Gunawan Indra Permana ini menemani fotografer kawakan Don Hasman masuk ke Baduy. Karena kagum akan nilai-nilai yang dimiliki penduduk Baduy, dia pun sering mengunjungi masyarakat adat tersebut. “Ada rasa kangen juga kalau lama nggak ke sana,” ucapnya.
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Kartini, Plato, dan Dunia Penelitian Kita

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Buku Habis Gelap, Terbitlah Terang berisi kumpulan surat R.A.Kartini yang menunjukkan keinginannya untuk bebas menuntut ilmu dan belajar. Cita-cita Kartini bisa jadi sudah terwujud jika kita membandingkan kondisi pendidikan di eranya dan era kini. Namun cukupkah hanya sekedar menjadi terang?

Keinginan menuju terangnya Kartini sebenarnya bisa dijelaskan lebih jauh dengan Mitos Gua Plato (The Allegory of the Cave). Dalam alegori tersebut, Plato menggambarkan adanya sekelompok orang yang selama hidupnya tinggal di dalam gua. Mereka hanya makan tumbuhan dan serangga yang ada di gua. Dan mereka selalu takut jika melihat bayangan hewan yang melintas di depan gua.

Suatu hari, para manusia gua kehabisan makanan. Salah seorang dari merekapun memutuskan untuk keluar gua. Manusia gua yang lain mengganggapnya gila dan membiarkannya pergi sendiri.
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